Dream Computing – BMW Showroom Tokyo
May 28, 2024Tokyo, Japan
AI-driven interactive installation for BMW Showroom in Azabudai Hills
AIInteractive InstallationsGenerative ArtMachine Learning
Overview
An AI-powered interactive installation developed for BMW Showroom Tokyo, blending machine learning with immersive environments.
*AI-generated car visuals displayed in the showroom*
Challenge
BMW required an AI-generated visual experience for their new showroom in Azabudai Hills, Tokyo, highlighting their latest car models while maintaining branding consistency.
- •Needed LoRA training to ensure brand-aligned aesthetics
- •Required dynamic content generation for different car models
- •Ensured high-quality AI visuals while maintaining showroom standards
Solution
- •LoRA-trained AI models for brand-specific visuals
- •Real-time AI rendering to generate unique car images
- •Seamless integration with showroom display systems
Built a structured pipeline including:
Results
- •Successful deployment for over 2 years
- •Enabled AI-enhanced brand storytelling
- •Created an engaging showroom experience with real-time generative content